Taylor Swift trying to trademark “1989” and other phrases

FILE - In this Saturday, Aug. 22, 2015, file photo, Taylor Swift performs during the "1989" world tour at Staples Center in Los Angeles. Swift is releasing a live concert special on Dec. 20, from her star-studded "1989 World Tour" exclusively on Apple Music, the pop star announced Sunday, Dec. 13, 2015. (Photo by Matt Sayles/Invision/AP, File)

Taylor Swift has recently asked the federal government for exclusive trademark rights on several words and phrases including 1989, Blank Space, and Swiftmas, according to corpcounsel.com.

“1989” not only refers to the year Swift was born, but it’s also the name of her fifth studio album, which was released in late 2014.

Swift is seeking exclusive naming rights, or “protection” as it’s referred to in the legal field, for these words in relation to their use with clothes, online retail, printed materials, websites, and concerts.

The trademarks have not yet been approved.

Previously when Swift attempted to trademark other phrases, like “cause we never go out of style,” she faced a wave of feedback on platforms such as Tumblr, and even had a member of Congress weighing in.

The Washington Post tweeted a question asking if Swift should be allowed to trademark 1989.

Rep. Justin Amash from Michigan responded,  “no.” Hopefully, that didn’t create “bad blood,” between the two.

Fans then weighed in and said “haters gonna hate hate hate hate hate,” and “shake it off,” referencing two of her other songs.

While it’s not unusual for musical artists to want to protect their brand, Swift apparently has a reputation for aggressive legal representation in doing so.

But as the Washington Post points out, “It’s not exclusive rights to that number, but exclusive rights for that number as it relates to her music,” trademark lawyer Josh Gerben tells the Post.

The number 1989, Swift is claiming, is part of her brand, the Post added. So, if the application for a trademark is approved, Swift would then have the capability of profiting from almost anything attached to 1989.

The Washington Post and Corporate Counsel.com contributed to this report.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s