The theme for Small Business Saturday is ‘forget the mall and shop small’

JACKSON, Miss. (WJTV) – It’s the day between black Friday and cyber Monday that gives people another reason to shop. It’s called small business Saturday.

“Small businesses are critical to the local economies,” Bob McCain with Buffalo Peak Outfitters told us.

Bob McCain has owned Buffalo Peak Outfitters in Highland Village for 30 years and he says shopping small is not just about the deals, but investing right where you live.

“The majority of the support for local communities comes from local businesses, and so it’s very important for people to support their local businesses,” McCain said.

For shoppers like lauren slay, spending time Saturday checking out bargains is more about the people who run the shops.

“A lot of times the employees at small businesses are more kind of like family, like it’s kind of like you’re related to them in a way,” Slay explained.

According to the Better Business Bureau last year 95 million people shopped small business Saturday, that’s up eight percent from 2014.

“In recent years we’re having to compete with the internet as is everybody of any size, there is a lot of conveience there, but like I said we do offer some services that you’re not going to find on the internet,” Mary Shirley, sales associate at High Cotton said.

Services like gift wrapping, personal shopping, and even text message alerts are a few other reasons to shop small.

“What we try to provide is a good shopping experience whether you buy anything or not, our goal is to educate our consumers and to provide an enjoyable environment,” she added.

Local retailers say this six year old shopping holiday proves you get more when you shop small.

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